WHY SOCIAL MEDIA IS IMPORTANT FOR EVERY BUSINESS
It’s no news that social media is a very important part of our world, social media helps connect people together with their family,
Friends, Community and even businesses. Yes every business either big or small should take advantage of the fact that social media is good for business in the sense that with social media every business can reach a wider audience and create a community where the brand can communicate its brand message and values and also create an audience that understands the brand.
With over three billion people on social media a month, social media will not just help increase awareness but also help grow the brands presence anywhere in the world thereby braking the distance barrier i.e. companies can easily reach their audience anywhere in the world.
Now let’s talk about six reasons why every brand either or big or small should be well affiliated with social media.
01 BRAND AWARENESS: Every brand either big or small needs to be known in order to make sales and with social media it’s much easier and quite cheaper to reach a wider audience anywhere around the world. With over 10 people using social media every second and over three billion people on social media a month, the possibility of a brands visibility is assured as long as the brand puts in time and effort to communicate to its audience.
02 HELP’S SHARE THE BRAND MESSAGE: With social media every brand can share their brand message and also help build a good Image of its products or services by consistently engaging with the audience about their product and services in an educative or entertaining way which in time will build a strong community that understands the brand and most times this community even share your products or services to friends and family which will also in time create a wider audience.
03 HELPS BUILD A COMMUNITY: Social media helps build a community of people who understand a brand, this community will always choose the brand over any competing brand offering the same product or services, and this community with proper strategy, quality service and engagement will grow with your brand and even give effective referrals for your brand.
04 AFFORDABLE GROWTH: Social media has made it easier for brands to grow organically which is very affordable and easier to do, social media ads also helps brands grow more audience even with low budget a brand can promote its product or services on social media ads on platforms like Instagram and Facebook which in time will give the brand’s desired result.
05 ENGAGEMENT: With social media it’s easy to communicate with the brands target audience and with consistent engagement the brand will be able to understand the audience likes and dislikes which will improve better communication between the brand and its audience or even create better services to the audience.
06 BRANDS AUTHENTICITY: With proper communication and engagement on social media a brand can communicate its authenticity by communicating the right tone and message of the brand, with consistency a brand can make its audience understand them beyond its product and services.
In conclusion every brand needs to be on social media because social media will help reach a wider audience easier and faster and also help build a community that will grow with the brand thereby increasing sales in product and service.